COP3 Dissertation Proposal Form

Aim/ Objectives

To further my knowledge and understanding of The Uncanny from Level 5. I would like to focus more on how it is used within Graphic design/advertising (why, how and when).
- How can the Uncanny aid Design and advertising?
- Re-think how and why is it/can be used.

What research needs to be undertaken into the general and specific contexts of your practice?

- The general use of the uncanny and surrealism in addition to the historical and cultural uses.

- Audience and how these theories are received and perceived.

- How the uncanny can be a problem and a solution

- Research the uncanny in general to ensure a deeper undertanding

- Link other appropriate theorists and their theories (understand them too)

- The impact of this theory

- Case studies which has been carried out already

- Imagery/type/sculpture etc

What approach(es) will you take and what processes, methods, materials and tools are to be involved in research into your practice?

I will focus on researching the previously mention areas over summer to ensure that I have a of the appropriate information to use once I return.

 In addition to this, I will research other theorists to then conclude how they all relate and aid each other.

If any appropriate studies are found, I will (if possible) re-do them to show my understanding and gather my own results. This could then be included as a case study. 

 Researching into materials which contrast and contradict (as the uncanny can do being both familiar and unfamiliar) will also be appropriate.

What preparation or investigations do you need to undertake for your practice to take place?

- Conducting case studies using the factors that will be researched (Primary research)

- Secondary research.
- Looking into the designs of the selected market.

- Looking at appropriate texts and other writings (dissertation) using similar theories

What research do you need to undertake regarding who your creativity is for?

I need to make sure I have a full awareness and knowledge of what my research is saying to create the best possible outcome for both my dissertation and practical element/s. The research I conduct needs to be both in-depth and understood.

The research and practical element will be aimed towards both advertisers; to show them how using the uncanny could aid the success of their products and company, whilst being actually shown to affect the public audience.

Primary Sources of Information

- Case studies and observations. Using the theory of the uncanny, surrealism and other appropriately linked theories, I would explore and experiment with the editing and media to create something that can be used within graphic design and advertising.

- Re-conducting any appropriate existing studies to gather my own results, ensuring that the data referred to within my dissertation is correct. This will allow me to understand how the uncanny can affect people through various media etc.

- Experimentations, putting the theories into practice and documenting these.

Secondary Sources of Information

- Books
- Magazines/Journals
- Websites
- Emails
- Articles
- Films/Documentaries

Perceived problems or difficulties:

As far as problems of difficulties go, I feel that my proposal is rather viable in terms of an idea. I have a lengthy amount of time to research and conduct any experiments, case studies, to read and analyse everything that I need to.

 I  cannot think of any difficulties that could not be solved. However, as mentioned, I have a lengthy time to overcome any issues if they do so appear.